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The Forest & Its Trees



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12 Layers Of Complexity v3.0

Here is an updated version of the proposed ’12 Layers of Complexity’, which executive teams must contend with. Since the last version in 2022, many trends have hardened while themes have crystallized.

Welcome To The Luxury Economy!

Macroeconomic surprises are often caused by the Consumer. In the US, for example, the exceptional resilience of the economy in recent months is attributable to surprisingly strong consumer spending. T

Selfish Memes

In his bestseller ‘The Selfish Gene’ (1976), Richard Dawkins, a biologist, argued that culture, like genetics, drives the human evolution process. He defined ‘meme’ as a ‘unit of cultural transmission

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