Black Dots vs White Dots (Macro SWOT)
- Laurent Bouvier
- 11 minutes ago
- 3 min read
Jonathan Sacks, who was a religious leader and philosopher, often recounts one of his experiments called ‘the black dot’: ‘I used to put a black dot on a piece of white paper and ask an audience what do they see? And everyone in the audience said ‘a black dot.’ […] That black dot represents less than 1% of the paper; the 99% is the white paper. […] We are conditioned to notice the discrepant and take the rest for granted. So, we notice all the bad things that happen in the world, but we ignore all the good things.’
Here is a new edition of the SWOT framework introduced in 2022 and last published in November 2023. It is an attempt to make all the macroeconomic dots visible, appreciating that some economic actors must deal with bigger black dots than others on a microeconomic level.
(Table in word format with links below)

The 2023 macroeconomic SWOT cautioned against the appealing ‘regression to the mean’ theory and the mirage of normalization. Today, any anticipation of a return to normalcy has vanished.
Instead, the main questions are how different the future global economy will be, considering the inherent systemic inertia; and whether it could turn out to be a better one – down the road.
TABLE WITH LINKS:
Strengths (in approx. order of importance from high to low) | Weaknesses(in approx. order of importance from high to low) |
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Opportunities (in approx. order of importance from high to low) | Threats(in approx. order of importance, from high to low) |
Short-term | Short-term |
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Longer term (2026+) | Longer term (2026+) |
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